Algorithmic Internet Marketing

The Most Reliable Way to Scale a ROI Based Marketing Campaign
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What Is Algorithmic Marketing?

"Algorithmic marketing is an approach for scientifically managing a full range of marketing issues. Issues that include targeted offers, communications and pricing.

It employs advanced analytical methods, including predictive statistics, machine learning and natural language text mining. It harnesses data such as customer location and behavioural information, along with powerful computing systems to match customers with context-sensitive products and services."

Joshua Goff, senior expert at McKinsey & Company

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